Eco-responsible materials in fashion: towards a more sustainable industry

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Fashion is evolving, and with it, the growing demand for responsible consumers has led the industry to explore more sustainable alternatives to traditional materials. Eco-responsible materials have emerged as an innovative response to environmental challenges, offering an avenue towards more sustainable and ethical fashion.


Tencel (lyocell)

Tencel, also known as lyocell, is made from eucalyptus pulp. This eco-friendly material requires less water than cotton and is produced in a closed-loop manufacturing process, minimizing waste. Tencel is appreciated for its softness, breathability and biodegradability. Our blue Tokyo Dress, for example, is in Tencel: HERE .


Recycled fibers

Using recycled fibers, whether recycled polyester, nylon or other materials, helps reduce reliance on virgin resources. These fibers are obtained from recycled materials such as plastic bottles, thus contributing to the reduction of waste and the preservation of natural resources.



Hemp is a resilient plant that grows quickly and requires little water, fertilizer and pesticides. Its cultivation contributes to biodiversity and soil health. Hemp textiles are durable, breathable and increasingly popular in eco-responsible fashion. Our Jane shirt is made from 100% hemp and made from an upcycled fabric from the IKKS brand!


Upcycled Fabrics

Reusing existing fabrics to create new clothes is an eco-responsible practice. This reduces the need to produce new raw materials. At Madam Paris, 80% of our fabrics come from upcycling: enough to constantly reinvent fashion!


Discover our “Paula” blouse in upcycled viscose

We do not necessarily use them or only on a few models but we can also cite bamboo fibers, modal or even coconut fibers or linen.

Furthermore, the fashion industry is also looking for alternatives to conventional leather, which is often associated with significant environmental impacts. Vegan leather, made from plant-based materials like cork or piñatex (pineapple fibers), offers a cruelty-free and more sustainable option.
The adoption of eco-responsible materials in fashion is an important step towards a more sustainable industry. Consumers play a key role in promoting these alternatives and supporting brands committed to environmentally friendly practices. By embracing these materials, the fashion industry can contribute to preserving the planet while meeting the changing needs of ethically and environmentally conscious consumers.


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